Effective Records/Effective MGMT - one of the biggest indie labels haling from Russia, Moscow. Company was founded in 2013 and is the only label of Russia/CIS and East Europe with Grammy Award for Imanbek’s remix for Roses.
Label has 3rd biggest radio market share in Russian Federation by number of tracks/spins per year. Started as dance music label only and exclusive label-partner of Spinnin Records, Protocol Recordings and Armada Music - Effective became multi-genre music company with major and indie partners all around the world and artist roster with numerous international artists, producers, writers. Effective is the most exporting East European label of Shazam Global hits. In 2020 Saint Jhn’s - Roses (Imanbek Remix) stayed 13 weeks as #1 in top 100 Global Shazam reaching 1.330.000.000 streams in Spotify by summer 2021 and receiving Billboard Award for Best Dance Record of the year.
Effective Records provides large list of artist promo and collaboration services including: production in all genres and styles, mixing and mastering for indie artists, collaborations with local and international artists, co-writting/co-production, remixes by local and International best Djs, distribution, digital marketing and promotion, Tik Tok campaigns, playlist campaigns in Spotify, target marketing, offline / outdoor promo, Youtube promo and optimization, radio and tv promotion for the artists signed to Effective Records/Mgmt.
Label provides artist consultancy and strategical management for label and indie artists.
In cooperation with Russian finest agencies Effective Records locks brand deals with sponsors and advertisers like: Alfa Bank, Sber Bank, Pubg, Yandex, Coca Cola.
Effective Records has large network o major and indief partners all over the world, breaking hits regionally and globally via label deals and unique distribution set ups which Effective customize single by single depending on the target and specifics of the particular release and artist.
Since 2019 Effective Records exclusively represents B1 Recordings (Dynoro, Gaulin,Ilay Sencan, Alle Farben, HVME, Dj Regard, Cassette, 24kgolden, Alok) in Russian Federation and CIS.